INGREDIENTS
Oats, water, sea salt
Oats, water, sea salt
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Ingredient clarity, in seconds
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Decide what belongs.
Scan the label. Get a clear, research-informed breakdown of the ingredients in your food, skincare, and home essentials.
One standard.
Every aisle, every label.
SEVEN SUNDAYS
9 OZ
HONEYSimply Honey Oat Protein Cereal
94/100
Strictly scoreCleanNo additives flagged
✓
✓ Simple ingredients
✓ Low processing
Food & drink◆Personal care◆Household◆Supplements◆Baby
Why Strictly
The label shouldn’t feel like homework.
Ingredient lists are long. Claims are vague. “Natural” can mean almost anything. Strictly translates the fine print into guidance you can actually use.
See what we look for ↗How it works
From shelf to sure in three steps.
Analyzing
We do the digging
Our system checks ingredients against research-backed criteria and your preferences.
✓
CLEAN
Choose with clarity
Get a clear verdict, the reasons behind it, and better-fit alternatives when you need them.
Built around what matters
A score with standards.
Not a mystery number. Every result is broken down into practical signals, so you can understand the “why” and make the call for yourself.
- 01Ingredient qualityWhat’s present, and what isn’t.→
- 02Level of processingFrom whole ingredients to heavy formulation.→
- 03Fit for youYour sensitivities, values, and priorities.→
Scan resultComplete
94out of 100
VERDICTClean
A simple formula with ingredients you can recognize.
✓
No ingredients flagged
Using your current preferences
Our promise
“Clarity without fear. Standards without judgment. Information that leaves the final choice where it belongs, with you.”
CARE · 2024
A note from the founder
Hi, I’m Yaseen.
I’m 22, an engineer by day, and the person behind Strictly.
I’ve been drawn to health and wellness for as long as I can remember. In college, a few friends and I started building this idea in the margins of our lives. We launched StrictlyBased in 2024, then life got busy and the idea went quiet for a while.
During college, I was also learning how to take better care of my own health. I changed the way I trained, ate, and paid attention to the things I was putting into my body. I learned a lot, and I’m still learning every day. I’m not an expert with all the answers, just someone who cares deeply enough to keep asking better questions.
But the feeling never left. I kept thinking about how much is hidden in the things we eat, put on our skin, and bring into our homes, and how hard it can be to make sense of it all. There’s a lot of information out there, but not always enough context to help an everyday person understand what an ingredient means, why it matters, or what tradeoff they’re actually making.
So I’m coming back to Strictly with the same belief that started it: people deserve the source, not a lecture. I’m not here to tell you what you can and can’t have. I’ll have the treat sometimes too. I just want you to know what you’re choosing, with enough clarity to make the call for yourself.
The long-term dream is bigger than an app: a thoughtful, affordable line of everyday products, from food to personal care, made without unnecessary additives and made for real life. That’s a long road. For now, I’m taking it one label, one better question, and one honest improvement at a time.
I like to stay active, keep learning, and try new skills and hobbies whenever I can. Life is short, and there is still so much I want to experience. I’m building Strictly slowly, seriously, and with a lot of heart. If you’re here, thank you for rooting for it.
Engineer · BuilderStay activeAlways learning
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